Word: cola
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Dates: during 1980-1989
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...dawned hot and sticky, a Renault 12, trailed by a Coca-Cola delivery truck and six other vehicles, wheeled past La Tablada army base, 20 miles southwest of Buenos Aires. Smashing through the front gate, at least 50 invaders leaped from the vehicles and opened fire with Belgian FAL rifles, 40-mm grenade launchers and Soviet RPG-7 and Chinese RPG-2 rocket launchers. Startled troops, reinforced by some 500 police, fought back. Nearly 30 hours later, when the shooting finally ended, 28 invaders lay dead and 20 were under guard; nine soldiers and police were killed and 53 wounded...
...major career decision for celebrities at the moment is not whether to sell out but which cola to endorse when they do. In the latest episode of their unending battle to top each other, Coca-Cola and Pepsi are offering fees that almost no one can resist. Last week Pepsi announced that the Material Girl, Madonna, has signed up for a one-year global advertising campaign (her estimated fee: almost $10 million). The title song from the singer's new album, Like a Prayer, will debut in March on Pepsi's prime-time television commercials. Pepsi's team has already...
...Coca-Cola has not lost its fizz either. In December the company signed teen heartthrob George Michael for a diet Coke commercial, to begin this week, which features music from a previously unreleased single (his fee: a reported $4 million). In the past, Coke has recruited the Pointer Sisters and Whitney Houston. All of which raises a profound question: Which brand would Elvis have chosen...
Through retailers, Coca-Cola is distributing 20 million pairs of cardboard glasses for the event. But unspectacled viewers will not see a blurry image, as they did with the '50s technology, used in movies like House of Wax. A new process, Nuoptix 3D, uses regular cameras and delivers a normal picture. The illusion of depth is created by different-color lenses in the glasses, which transmit the image 16 milliseconds slower to the right eye than to the left. One catch: to get the 3-D effect, there has to be constant motion on the screen. So even...
...basketball is only the launching pad for Jordan's accelerating financial rocket ship. Thanks largely to his agents at ProServ, a Washington-based sports marketing firm, Jordan will earn an estimated $5 million off the court this year. His list of corporate endorsements keeps growing: Chevrolet, McDonald's, Coca-Cola, Johnson Products (personal-care items produced by one of the largest black-owned businesses in the U.S.), Nike. And last fall Jordan became the first basketball player ever to appear on a box of Wheaties...