Word: cola
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Dates: during 1980-1989
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...namesake Dr Pepper brand fell from 5.4% of the soft-drink market in 1981 to 5.1% last year. Moreover, the Dallas-based firm knew things might continue getting worse because it lacks the financial and marketing clout to compete effectively against the soft-drink industry's giants: Coca-Cola (1982 sales: $6.2 billion) and highly diversified PepsiCo (1982 sales: $7.5 billion). So, taking a hint from one of its old commercials, Dr Pepper has been looking for a friendly pepper-upper. Last week the company found one. Dr Pepper agreed to be acquired for $512.5 million by Forstmann Little...
...before, the firm had agreed to buy Topps Chewing Gum (fiscal 1983 sales: $69.7 million), makers of the famous baseball cards, for some $95 million. Last January Forstmann Little paid about $100 million for Beverage Management of Columbus, a bottler of Seven-Up and Royal Crown Cola. Said Emanuel Goldman, a leading beverage analyst with San Francisco-based Montgomery Securities: "They truly have a full-scale commitment to the U.S. soft-drink industry...
...Angeles Olympics next summer will be the pride of capitalist gamesmen. For what the Yugoslavs whimsically call "the other Olympics," they have gathered $140 million from worldwide TV rights, $3 million from Coca-Cola, and various other millions from 22 corporations, including the Miller Brewing Co., Nikon and Kellogg, to put on something of their own commercial Games. Unlike the Los Angeles production, however, the 1984 Sarajevo Winter Games have required a great deal of construction. And far from refusing individual contributions as the Los Angeles committee has, the Sarajevo organizers have politely accepted $10 million from 1.4 million citizens...
...hopes that Citrus Hill will put the squeeze on the two leading brands, Coca-Cola's Minute Maid and Beatrice Foods' Tropicana. In test markets in Indiana and Iowa during the past year, Citrus Hill has reportedly grabbed a respectable 14% to 17% market share. But P&G hopes to better that next year when it replaces its current Citrus Hill formula with a patented concentrate produced by freezing the fresh juice rather than boiling it. A marketing battle is likely to ensue. Said a Tropicana spokesman: "We intend to aggressively defend every area where...
...attack and the Whopper whim, happily surrender to the artery-clogging, waist-expanding pleasures of fast food. But for diet-conscious consumers in particular, a megaburger binge provokes guilt feelings. Reason: the grab-a-bite meal of a quarter-pound cheeseburger, French fries and 16-oz. cola typically contains 1,070 calories. Since an average 170-lb. officeworker must consume fewer than 2,900 calories a day in order to lose weight, a trip to the burger stand does not leave much room for breakfast and dinner...