Word: cola
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Dates: during 1980-1989
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...poured $25 billion into bubbly beverages last year, are used to being ardently wooed. Madison Avenue has long pursued hem with slogans like "Coke is it!" or "Pepsi now!" set to foot-stomping tunes. Now soft-drink makers are wooing the guzzlers with a flood of new brands. Nine colas have been introduced by major producers in the past 15 months, which is more than in all the years since John Styth Pemberton whipped up the first batch of Coca-Cola in 1886. Says Richard Armstrong, president of Dr Pepper, which has brought out two new brands since last fall...
Many of the newcomers are decaffeinated versions of a company's standard brands. Coca-Cola (1982 sales: $6.2 billion), the largest soft-drink producer, joined the trend last week by rolling out caffeine-free varieties of Coke, diet Coke and TAB in Denver (see above) and Salt Lake City. The Atlanta-based firm, which had only two colas (Coke and TAB) before last July, will now have a total of brand entries in the cola field...
Archrival PepsiCo (1982 sales: $7.5 billion), a food, beverage and sporting-goods conglomerate, offers five different types of cola (Pepsi, Diet Pepsi, Pepsi Free, Pepsi Light and Sugar Free Pepsi Free...
Another inherent difficulty in the job was dealing with culture clashes. Anderson recalls a dinner party he gave for Prince Tu'l pelehake of Tonga. The Prince, who weighed about 350 pounds, arrived at the dinner bringing his own case of Coca Cola because he did not drink alcohol. The guests were seated and dinner was served on various pieces of Daniel Webster's silver. As the different dishes of vegetables were passed around, the Prince found one he especially liked and scooped the entire serving onto his plate as the guests sat politely and held their peace...
...Pepsi Cola Company, it appears was so impressed by the size of the soda drinking population there that it decided to produce a limited-edition "Cavalier Orange" to supplement its more traditional drinks...