Word: cola
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Dates: during 1980-1989
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When paperworkers in Jay, Maine stepped up their strike against International Paper (IP) last year, they didn't only picket the corporate headquarters of IP; they also picketed the headquarters of Coca-Cola and Bank of Boston, because both companies had a corporate board member who also sat on the board of IP. Making such corporate incest clear to the public demonstrates the structural problem of American capitalism: that a handful of isolated individuals are controlling the economic destiny of millions...
Another of Unks' examples is Pepsi-Cola's advertising campaign in Taiwan. The slogan "Come Alive with Pepsi," was mistranslated into Chinese as "Pepsi brings your ancestors back from the dead." Another ignorant American marketing move bit the dust...
Kovach, a highly respected New York Times bureau chief, was recruited by Cox two years ago to revive the flagging fortunes of the Atlanta papers. After beefing up the staff and running hard-hitting stories on such powerful local institutions as Coca-Cola and the Georgia Power Co., says Kovach, the papers' managers began urging shorter, softer stories in the mold of USA Today. Finally, following a showdown with the publisher over control of the papers' Washington bureau, Kovach quit...
...Exhibit A: tests showing that while the sealed beer can left Coors months earlier, the mouse itself had been dead for only a week or less. After surrendering to authorities in Macon, Ga., Harvey now sits in a Jacksonville jail, where the strongest drink available is a can of cola...
...Seoul venture would still show a profit, if less than the expected $65 million. Said NBC Sports president Arthur Watson, in offering customary "make good" spots to buyers of commercial time: "We have an obligation to our advertisers, and we intend to keep it." Among the reported recipients: Coca-Cola, Xerox, McDonald's and Anheuser-Busch. Many disgruntled viewers were wishing for some way that NBC could provide make-goods to them...