Word: cola
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...From the moment the Zapatistas marched out of the Lacandon jungle on New Year's Day in 1994, Marcos styled himself an enemy of the North American Free Trade Accord (NAFTA), and his recent speeches include attacks on the market-oriented approach embraced by Fox, a former Coca-Cola executive. Exactly what Marcos would replace it with remains unclear...
...fact is, although some of the best-known Branson businesses are in the black-the main airline, trains, Virgin Direct financial services and the Megastores all turn profits, says Whitehorn-plenty more just plain haven't worked. Virgin Drinks, the cola company, lost millions in recent years. Virgin Express, a Brussels-based discount airline that trades on the nasdaq for about $1 a share, down from more than $27 in 1998, has been hit by its dependence on connections with Belgium's beleaguered Sabena airline...
...never easy to say if he's up or down. Last March, Branson sold 49% of his Virgin Atlantic airline to Singapore Airlines for a nice $900 million. But his Virgin Trains-about 17% of Virgin revenue-are still notoriously late and slow. Much-hyped experiments like Virgin Cola-remember the curvaceous Pammy bottle?-have quietly gone flat. And now Branson's People's Lottery is locked in an ugly fight over the charity-driven British lottery franchise. For a business built less on a particular product line than on its glamorous, do-right image, this ought to be worrying...
...fact, Whitehorn told Time that Virgin is going to stop launching lines in order to expand its current businesses into new markets. But the vital point is that like any brand, the Virgin label is part illusion. (Did Coke ever really teach the world to sing? Is Virgin Cola anything but another kind of bubbly brown-sugar water packed into bright red cans?) Branson says he's the business world's equivalent of Ralph Nader. His Virgin Atlantic really did innovate business-class air travel and as Virgin Blue airline breaks into the sheltered domestic Australian market, perhaps it will...
...world's most active people. Take me, for example. Until a couple of months ago, the most exercise I got in an average day was the walk from my car to a Silicon Valley press event, at which the refreshments generally ranged from chocolate-covered pretzels and Coca-Cola to chocolate-encrusted peanut clusters and Coca-Cola. Despite repeated right-index-finger exercises (mouse clicking, Palm Pilotactivation and cell-phone dialing), my extra pounds were starting to tip the proverbial scales. By how much? Let's just say that if my weight were my age, I would have been born...