Word: cola
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...places, Richmond, Va. Situated among tobacco warehouses and antiques stores, the Martin Agency was once known for regional work, such as its "Virginia is for lovers" campaign. But recently Martin snagged a $55 million account for Saab cars away from a New York City agency; Coca-Cola is another client. Billings are up 25%, to $355 million. Drawls Mike Hughes, the agency's soft-spoken creative director: "Maybe we're just more wide-eyed and in touch with Middle America right here in Richmond...
...convincing were the early stereotypes that three years ago, Coca-Cola, targeting teens and Gen Xers, test-marketed a new drink called OK soda. The gray cans featured grim designs, including one of a doleful youth slumped outside two idle factories. Slogans on the cans read, "Don't be fooled into thinking there has to be a reason for everything" and "What's the point of OK soda? Well, what's the point of anything?" The nine-city campaign fizzled. And the company that a quarter-century ago had celebrated the baby boom with the jingle, "I'd like...
...difficult to calculate the value of the Harvard name, but it may be easier to extrapolate that value from Coca Cola...
Further exploring the link between this carbonated beverage company and our institution of higher learning, we find that while we are a global university, Coca Cola (Stock Symbol KO) is a global corporation...
...Coca Cola's total market value is $131 billion, according to data from its annual report...