Word: cola
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Simons said he feels that Harvard students played a "not insignificant" role in PepsiCo's latest corporate decision, mentioning Harvard Dining Services' (HDS) choosing Coca-Cola over Pepsi during contract negotiations last spring...
Marco B. Simons '97 said he can now drink Pepsi-Cola in all good conscience...
...Pepsi-Cola spokesperson Keith Hughes said PepsiCo began pulling out of Burma during May of last year. But by this summer, the withdrawal will be complete...
Pepsi is trying to raise milk's profile by applying the marketing tactics that have spread cola to all parts of the globe. The company is starting smaller, test marketing a beverage called Smooth Moos Smoothies in Texas, Oklahoma and Kansas. It is a 2% fat dairy shake packaged in old-fashioned milk bottles, and it comes in such flavors as double chocolate and banana. The product gives consumers 25% of their daily calcium requirement and keeps retailers happy with a shelf life of nine months. "Here was an opportunity to take something traditionally thought of as a commodity...
Italy's milk giant Parmalat also has cola on its mind. The company makes a boxed, ultra-heated milk, popular in Italy, that has a shelf life of up to six months. In the U.S. market, Parmalat has introduced boxed and fresh varieties and is spending $25 million on advertising in an effort to make itself "the Coca-Cola of milk...