Word: cola
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...hikes are in the cards too: a 20% tax on alcohol and tobacco has already been approved by Parliament, a fuel tax is likely to follow, and other taxes are rumored. This worries executives like Doros Constantinou, the CEO of Coca-Cola Hellenic, which sells soft drinks in 28 countries. "An increase in taxes will have an impact on disposable income," he says. "That's not a good thing." While he feels his company has already reduced operating costs and won't be affected too much by Greece's crisis, he admits, "We can't be immune. After...
...movie) on steroids. Hanks and fellow executive producers Spielberg and Gary Goetzman are wrestling with age-old - and current - questions about the barbarity of war: How can Americans ask our young men and women to indiscriminately kill a shadowy enemy and then return to their ordered Coca-Cola lives Stateside...
...improved tax-collection system and the creation of an independent statistics service, which should make it harder for officials to manipulate data. Parliament has passed a 20% tax on alcohol and tobacco, and other tax hikes are rumored. This worries executives like Doros Constantinou, the CEO of Coca-Cola Hellenic, which sells soft drinks in 28 countries. "An increase in taxes will have an impact on disposable income," he says. "That's not a good thing...
Seven minutes of self-congratulation later, the chocolate soja arrived. We’d already experienced the joy of the café cortado, a shot of espresso cut with a small amount of milk, and that of Cola Cao, a Nesquik-like chocolate powder added to hot milk. But this? We wanted to bathe in this...
...This is such a fundamental change from anything we've done in the past," says Lauren Hobart, chief marketing officer for Pepsi-Cola North America Beverages. "It's a big shift. We explored different launch plans, and the Super Bowl just wasn't the right venue, because we're really trying to spark a full-year movement from the ground up. The plan is to have much more two-way dialogue with our customers." (See the 19 stadiums that have hosted the Super Bowl...