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Jackson's agreements with corporations are relatively recent, and their long-term impact is impossible to predict. Since 1981, PUSH has signed contracts with five firms: Coca-Cola, Seven-Up, Kentucky Fried Chicken, Burger King and Southland Corp., which owns 7-Eleven minimarkets and Chief auto-parts stores. Jackson's goal in these agreements, which are not legally binding, is to get a dollar's worth of economic benefits for blacks in return for every dollar blacks spend on the companies' products, as determined through market research...
Reynolds hopes that Century will help the company regain the No. 1 sales position, which it held for 25 years but lost in the first quarter to Philip Morris (total 1982 sales: $9.1 billion). The big two, which together have about 65% of the market, are the Coca-Cola and Pepsi-Cola of cigarettedom, far ahead of third-place Brown & Williamson (Kool, Raleigh, Viceroy), which has 10.9%. Following those three are Lorillard (Kent, Newport, True), American Brands (Carlton, Pall Mall, Lucky Strike) and the Liggett Group (L & M, Eve, Chesterfield...
...software and perhaps do better than IBM, but across the board IBM offers an unbeatable system." IBM buyers range from Government agencies like the National Aeronautics and Space Administration, which directs space-shuttle missions with Big Blue equipment, to firms as diverse as Bank of America and Coca-Cola...
...euphoria of early spring. The F.D.N.'s political and military leaders are divided among themselves. "Our people feel we are fighting a much more powerful enemy than we ever expected," admits a worried F.D.N. leader. "They have trucks and planes and are even bringing vans of Pepsi-Cola to the front. Only the Honduran army is behind us, and we can't draw back any further...
...subsistence farms in some of the worst rural and urban slums anywhere in the world. Undernourishment is widespread. Four of ten Mexicans never drink milk; two of ten never eat meat, eggs or bread. They live mainly on tortillas and refried beans. Some government solutions seem almost pitiful. Coca-Cola and other soft drinks are subsidized to sell for a pittance of 6? because their sugar content is considered nutritious...