Word: cola
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...companies that have paid to sell their products through the Moscow Olympics include Coca-Cola, Levi Strauss, Wrigley, Burger King, McDonald's and Gillette. Most have now tentatively abandoned sales plans. Levi Strauss, which gave the U.S. Olympic Committee $275,000 and planned to supply $2.5 million worth of athletes' uniforms free, is redesigning a planned $8 million Olympic TV advertising campaign...
...foreign coexists with the Brazilian. My friends had both Guarana, a Brazilian soda made from an Amazonian fruit, and Coca-Cola in their refrigerators. We would go to a club to hear a singer from the state of Bahia--the "bulge" in the northeast of the country--chant rhythmic, Brazilian music and then drive along the beach, listening to Emerson, Lake, and Palmer on the radio. But there are the adaptations. I learned that the Portuguese word for razor blade, gilete, is also slang for "bisexual" (two sides of a razor blade...
...Benjamin on a novel called On the Brink. It describes the aftermath of an OPEC price increase to the then incredible level of $38 per bbl. The populist Federal Reserve chairman decides to help the President, plagued with 25% inflation, by printing money night and day. The result: Coca-Cola sells for $1,350 a sixpack, short cab rides cost $6,000 and wheat is $5 million a bushel. Soon violent rioting breaks out, and thousands die. In both history and fiction, the first step in any government's cure for hyperinflation is to convince the people that...
Sterling Vineyards. One of the biggest of the smallest, Coca-Cola-owned Sterling is the largest winery in the U.S. to produce only estate-bottled wines, European style. Opened in 1973 on 400 acres in the upper Napa Valley (Napa is Indian for "plenty"), Sterling is best known for its reds, notably a subtle Cabernet Sauvignon that sells for up to $20 a bottle. Under Dutch-born Winemaster Theo Rosenbrand, Sterling plans to increase production from 65,000 cases a year to 90,000 by 1985, at the same time narrowing its range of varietals to concentrate on Cabernet Sauvignon...
...negotiating now with many companies about sponsoring the show, and I hope to have things definitely worked out by mid-February so we can finalize booking the band." Urfirer said yesterday. He has consulted such companies as Pepsi Cola, Coca Cola, Cott Beverages, Canada Dry, Tech Hi-Fi, McDonalds's and E.F. Hutton. Urfirer said he hopes to find a single backer for the concert, but may resort to multiple underwriters to divide the expenses...