Word: cola
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...trend toward monopolization of the nation's grocery markets by a few chains is matched by the domination of cropland by a few large, diversified companies, such as Tenneco, Bank of America, Dow Chemical, and Coca Cola. In California, 77 per cent of the agricultural land is controlled by 7 per cent of the growers, who employ 79 per cent of the state's farmworkers...
...President Richard Nixon had his celebrated "kitchen debate" with Nikita Khrushchev. Donald M. Kendall, then head of Pepsi's international operations, persuaded Nixon to steer Khrushchev to the Pepsi kiosk, where the Soviet Premier downed eight bottles of Pepsi. When ordinary Russians also showed a thirst for the cola drink...
...Cola Concentrate. Last year Stolichnaya sales in the U.S. totaled 115,000 cases, 70% of the imported-vodka market but a small share of overall vodka volume. There is room for improvement in Stolichnaya's sales, but beverage-industry analysts believe Pepsi has a good deal going. The company gets a handsome return on its cola concentrate (Pepsi's most profitable product); the arrangement has also smoothed Pepsi's entree into other Eastern bloc markets...
Another measure of Pepsi's success is the report circulating in the beverage industry that the company's archrival, Coca-Cola, has quietly sought-and won-a Russian license to sell Coke at the 1980 Moscow Olympics. Coca-Cola officials refuse to discuss the matter, which they say is "very sensitive." But it would be odd if the Kremlin were not aware of Coca-Cola Chairman J. Paul Austin's longtime interest in Russia -and his friendship with Jimmy Carter...
...Fifth Avenue, but his favorite headquarters is Elaine's Restaurant, Manhattan's top celebrity hangout. He often winds up his 15-hour days-usually early in the morning-at his fourth-floor walk-up bachelor's pad on Manhattan's East Side with a diet cola and a Stouffer's short-ribs-of-beef dinner. He cooks four at a time and eats them cold out of the refrigerator...