Word: cola
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...Jehovah divided his universe: Anaconda, Ford Motors, Coca-Cola...
...drink of cold Pepsi-Cola will create a good mood and will refresh...
That slogan would not fly on Madison Avenue, but it is proving persuasive enough in Pepsi-Cola's newest market: the Soviet Union. Since 1974, when cases of Pepsi began rolling out of a new plant in the Black Sea port city of Novorossisk, sales have grown to 50 million bottles in 1976 and may climb another 20% this year. Pepsi's venture has set a pattern for future deals in the just stirring market for Western consumer goods in Russia...
Carter spent much of his three days in Washington in policy sessions. One was with 15 prominent businessmen, including Coca-Cola Co. Chairman J. Paul Austin and Xerox Corp. Chairman C. Peter McColough. who are possible appointees to high posts in the Administration. The businessmen urged that the economy be stimulated by means of a tax cut (see ECONOMY AND BUSINESS). Carter advisers feared that a permanent instead of a temporary cut would lead to problems in paying for new programs like national health insurance and making good on Carter's campaign pledge to balance the budget...
...lifeline to the Brave New World she rather wishes she had been born into-her television set. James is a puritan: a beekeeper, a man who splits elm at 20° below zero, a myth maker whose hero is Ethan Allen, not the Fonz. James hates Snoopy, Coca-Cola, California, astronauts (they are there to "undo him") and, above all, television. One night James takes out his 12-gauge shotgun and blasts away at Sally's picture tube as if it were the devil's eye; when she objects, he chases her upstairs brandishing a length of stovewood...