Word: cola
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Last week Carter met with 52 of the nation's top corporate executives at New York's "21" Club (see ECONOMY & BUSINESS). One of the hosts was a friend from Atlanta, Coca-Cola Board Chairman J. Paul Austin. Carter strongly endorsed free enterprise-as he had to the convention-and had friendly words for multinational corporations. Said he: "I have never had a goal for Government to dominate business...
Carter scores best with those businessmen who meet him face to face. Last week three Carter supporters-Henry Ford, who does not identify himself with either party, and Democrats Edgar Bronfman, chairman of Seagram Co., and J. Paul Austin, chairman of Coca-Cola-threw a meet-Jimmy lunch at Manhattan's "21" Club-and invited 49 of their colleagues. Carter assured the assembled executives that he favors "a minimum of interference of the Federal Government in free enterprise," and stressed his receptivity to criticism and advice. He also said he "would not do anything to minimize" the investment activities...
...COCA-COLA BEAT COCA-COLA blared the strange headline in a recent newspaper ad in Dallas. Starkly pictured beneath the message was the soft drink's familiar hourglass bottle flanked by two glasses, one marked M, the other Q. Thus opened what is becoming one of advertising's most bizarre feuds. It pits the nation's leading soft-drink maker, Coca-Cola, against its closest ranking competitor, Pepsi-Cola, in a taste bud to taste bud donnybrook that for sheer zaniness outdoes anything the ad world has seen in years...
...Studies. To make its point. Coke put its own cola in both glasses -those marked M and those marked Q. Sure enough, most people tested preferred the drink in the M glass (hence the "Coke beat Coke" headline). Pepsi then revised the letters on its test glasses to S and L-and again consumers preferred Pepsi, which was always in the L glass. Again Coke executives cried foul, contending that just as people preferred M to Q, they liked L better than S. Questioned about this, Dr. Ernest Dichter, a motivational research expert, reported that he knew of no studies...
Thirsting for bigger sales, Pepsi extended its taste-test campaign to Michigan two months ago. And last week it moved into Los Angeles and New York, the country's richest markets, with the message: NATIONWIDE MORE COCA-COLA DRINKERS PREFER PEPSI THAN COKE. Anticipating the move, Coke had already launched a campaign with the theme NEW YORK PREFERS COCA-COLA TO PEPSI...