Word: cola
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...Grande De Coca-Cola, which opened last week at the Charles Cabaret Theater, is one long series of failed jokes. You sit and wait and wait for a funny one--with so many shots fired, surely one must hit the target, but somehow they don't. The tension builds. You begin to laugh at near jokes, ones that fall just short of the mark, worried perhaps that the others have gone over your head. And when, after an hour and five minutes, the curtain comes down for the last time you walk out relieved, as though the main task...
...plot, if it can be called that, is harmless enough. One Don Pepe Hernandez, a would-be impresario in the tiny Honduran coastal town of Trujillo, has rented a decrepit nightclub with money from his uncle, the owner of the local Coca-Cola bottling plant. His show, which he calls La Parada de Estrellas, or Parade of Stars, is advertised as featuring "international cabaret stars," who turn out to be four members of his family wearing various transparent disguises. The play consists of one full run-through of Hernandez's show...
...boys wear this traditional protection against the cold. It looks something like the flight cap of a World War I flying ace, with flaps pulled down over the ears. "Que es?" --What is it? I asked gamely enough, as I looked at the bottle that said "Coca-Cola" through the dust that covered it. The men continued to laugh. They must not speak Spanish, I thought. I hesitated a moment, but as I caught the eye of the one on the left looking at me expectantly, I quickly took a gulp. The expression on my face must have amused them...
...Grande de Coca-Cola's original title was El Coca-Cola Grande. Coca-Cola threatened to sue for copyright infringement, so they changed the title. It shows you how reasonable even the largest corporations can be. The show is a pidgin-Spanish parody of a tenth-rate nightclub act, and it got rave reviews, although all my friends who've seen it say it's terrible. Opens tomorrow at 8 p.m. at the Cabaret at the Charles Playhouse in Boston...
Like Gulliver among the Lilliputians, Dentsu Advertising Ltd. has long dominated the business of mass selling in Japan, and its roster of clients gleams with famous names: Toyota, Pepsi-Cola, Nestle, Max Factor. The agency operates in one of the world's ripest ad markets: the Japanese watch more television than any other people, and are even more brand-conscious than Americans. Helped by a booming economy and a rising currency in recent years, Dentsu has grown particularly fast. In 1972 it elbowed McCann-Erickson out of second place in global billings, and now it has become...