Word: cola
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...claims that America displayed an honest desire for equality and democracy. But unable to satisfy that desire in any other way, they settled for a social system that ensured equality for each citizen in the sense that everyone would be eating the same McDonald's hamburgers and drinking Coca-Cola...
BOORSTIN EXAMINES, FOR instance, the growth of Coca-Cola and Ford without examining the economic class which directed their growth. Ford Motor Company did not develop the way it did because it had to, but because there was a profit to be made from its developing that way. Americans did not settle for low quality of franchise hamburger-stand fare because they wanted it or because it was the only way for them to associate with each other from coast to coast. Instead, an entrepreneurial class discovered it was a profitable way of marketing food and the rest...
...massive Canto General, an epic on the origin of the Amer icas, he proved himself to be the continent's most creative and authentic literary voice. In one of its best-known sections, The United Fruit Co., he mockingly writes of "Jehovah" parceling out the universe to "Coca-Cola, Inc., Anaconda, Ford Motors, and other entities," while the United Fruit Co. "reserved for itself: the heartland/ And coasts of my country...
Outside of Ford's gigantic River Rouge plant in Dearborn, about five miles west of downtown Detroit, there is a small square with a few luncheonetres and several bars, all of which advertise Coca-Cola. At least two of them display prominent signs indicating that they specialize in imported Arab foods. Arab tongues are the rule on the street corners...
...credit, if that is the word, for the trend belongs to Songwriter Billy Davis, 38, a former singer (The Four Tops) and record executive (Chess Records) who is now a vice president and music director of Manhattan's McCann-Erickson advertising agency. Davis collaborated on the 1971 Coca-Cola commercial, which as a single, I'd Like to Teach the World to Sing, sold over a million records. He and Dottie West wrote the current Coca-Cola hit, and he and McCann-Erickson Creative Director William Backer wrote the lyrics for the Miller beer single. There is some...