Word: cola
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...thing for sure-everybody knows my name. I'm a household word, just like Coca-Cola." The words were those of G. Harrold Carswell, who last week uncapped the surprise of the political season: quitting the Fifth Circuit Court of Appeals, he declared his candidacy for Florida's Republican senatorial nomination...
...Mexican airport greeted us with a heavy dose of colonial atmosphere: Yanqui colonial atmosphere. Dark-skinned Mexicans handling the bags, light-skinned Mexicans behind the counters in ties and jackets speaking English. Multinational corporate fingers all over-Avis, Hertz, Coca-Cola, Haig and Haig. The FBI hit us at customs with lots of Nikons and flashbulbs, stood us up against a wall in groups of five and then got our names and addresses down. After all this we almost ran onto the Cubana Airlines DC-7 (left over from Batista's regime) for the flight to Havana...
...adman, occupies a niche of his own in Europe's new advertising era. A bachelor, Wilp looks like a tired paparazzo and invariably dresses in canary-yellow astronaut overalls, but his flair for converting unknown products into household names is legendary. To popularize a soft drink called Afri-Cola, for example, he photographed four nude black girls through a sheet of ice. Isenbeck-Pils, a virtually unknown Ruhr beer, increased its sales by 29% after Wilp's campaign treated it as the "in" brand...
...understand, is concerned about the future of tennis, especially in Boston. So, with a little help from the Sportsman's Tennis Club, which hopes to start a grassroots youth movement in the city, and Pepsi-Cola, which was providing the prize money and the only beverages in the house. Bud became promoter of the first World Cup Title tennis championships, sort of a Davis...
...mile-high Nepalese capital of Katmandu has ever forgotten the lavish coronation of bean-shaped King Mahendra in 1956, when the tiny Himalayan country imported 40 taxicabs, 130 Indian waiters, and everything from pastel bathtubs to Coca-Cola. Now the Nepalese are at it again, this time with a well-publicized royal wedding, billed as one of the most lavish Hindu nuptial ceremonies in history...