Word: cola
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Lately Perrier has also been branching out from mineral waters, last year sold 150 million bottles of soft drinks, including Pepsi-Cola. Four years ago, Leven saw an opportunity in the chaos of small-scale French dairy farming and set up a dairy-holding concern that is now the second biggest in France, with sales of $180 million annually...
Change is a delight in the middle years. Columnist Art Buchwald, 40, pulled up stakes in Paris as the celebrity's celebrity, relocated himself in Washington, D.C., and mined it for satire. Astronaut John Glenn, 45, is a vice president of Royal Crown Cola. Sometimes the change is an allout risk. Maxwell Wihnyk, 54, was running a mildly profitable newspaper in Beaumont, Calif., five years ago, but there was no joy in it. With a wife and three dependent children, he decided to go to law school. Says he: "You can scare the hell out of yourself living...
...cigarettes because they are American ("He didn't change to a French cigarette, did he?" crowed a State Department aide); like millions of others who have made U.S. cigarettes the most universally preferred, he smokes them simply because they are better than most of what is available. Coca-Cola is the universal symbol of Americanization, but it was the distribution, merchandising and advertising techniques of the American company-not the fact that the drink made one feel American or implied admiration for the U.S.-that made it so. It is hardly a triumph of culture that an American...
...Morgan J. Cramer, 59, moved from P. Lorillard Co., where, until six weeks ago, he was chairman, of the international division, to Royal Crown Cola, where he becomes president of its international subsidiary. Cramer's switch from puffs to pop was described as amicable. In his 35-year career with Lorillard, Cramer concentrated on the company's exports, retained his interest in overseas business after he became president in 1961 and chief executive a year later. Lorillard's greatest sales (95%) and biggest headaches, though, are in the domestic field, where its onetime fast-selling Kents have...
...this is enough to turn a discriminating wine fancier to stronger stuff. Henrion does not argue that fine wine should be handled like Préfontaines or that Préfontaines is a fine wine. "In my mind," he says, "this is something else, like Coca-Cola, like beer. It should be marketed that...