Word: cola
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...insatiable craving for improved goods and services, more eagerly embrace new products than any other people. Their willingness to buy almost anything that will amuse, uplift, beautify or offer convenience is demonstrated by the marketplace successes of such things as textured stockings, the electric carving knife, skate boards, diet cola, shoe-shining machines and speed-reading courses. Getting backers for a sound idea is no real problem; credit is cheaper (average interest rate: 5%) and bankers more eager to lend in the U.S. than in any other major nation...
Vsychko Vyrvi Po Dobre S Coke means "Things go Better with Coke." That will be the latest addition to the national variations of its slogan that Coca-Cola uses in the 130 countries where it operates. What is so unusual about the new phrase is that it is in Bulgarian. Coca-Cola is about to enter Eastern Europe, where for years it was considered the very symbol of decadent capitalism. Under an agreement between Bulgaria's Communist government and Atlanta-based Coca-Cola, work has just started on a bottling plant in the Black Sea city of Varna that...
Bulgarians are already hearty soft drinkers, satisfying their thirst mainly with boza, a rye-based soft drink similar to Russian kvas, or with a Coke imitation known as Bulgar Cola. The government is not anxious to change habits. Like Yugoslavia, Rumania and Czechoslovakia, the Bulgarians have imported Coca-Cola from West Germany to please Western tourists. With a record 1,000,000 visitors expected next summer, Bulgaria is merely taking the sensible step of providing a local Coke supply and cutting import costs...
...talking lately about retiring. And what then? Brown has already made one movie (Rio Conchos) for 20th Century-Fox; he has a contract for three more (at $37,000 per flick). He has his own daily radio show in Cleveland, a side job as a marketing executive with Pepsi-Cola, another as a commentator on theater telecasts of boxing matches. What's more, remember how close Cleveland came to electing a Negro mayor last month? That suggestion has been aired around the Brown household...
...Francisco's Golden Nugget Sweets. They are aware that the oil companies yearn to buy into everything from fertilizers to polypropylene toys, and that the food companies are getting together with the beverage firms. National Biscuit, for example, has decided that things might go better with Coca-Cola; last week officials of the two companies disclosed that they have been informally talking merger...