Word: cola
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...column rolled down from the north across Peynado Bridge. In all, Imbert gathered 2,000 troops to attack an estimated 1,000 rebels holed up in an area that contains, among other things, low-income dwellings, small shops, the city's only peanut oil plant and the Pepsi-Cola plant, which provided an almost limitless supply of bottles for Molotov cocktails...
...cost housing area in the city's southeast: bazookas, .50-cal. machine guns, automatic rifles. Pro-Bosch rebels numbering about 2,000 to 4,000 began waging an urban guerrilla war, making forays into the business district, thus paralyzing the city. Rebel mobs sacked the new Pepsi-Cola plant, set fire to the offices of a pro-Reid newspaper, destroyed Reid's auto agency...
...Florence, city employees turned off the gas; in Genoa, gardeners walked away from their flowers; throughout Italy, telephone operators engaged in a "hiccup strike" - disregarding calls or answering them irregularly. Even the Coca-Cola bottling plant in Rome closed down, as workers popped their caps for more money. Within the past month, the Bank of Italy, the Italian Atomic Energy Commission, Rome's 36 nightclubs and the rubber industry have been struck, and last week officials of the Treasury and Finance Ministry walked out - thus giving Italian taxpayers a 48-hour breather on their income...
What a liftoff! When he quit the Marines and hitched up with the Royal Crown Cola Co. as a director last October, Colonel John H. Glenn Jr., 43, the West's first man in space, got an option on 60,000 of the company's shares at $19.81 each. Since R.C.C. shares are now orbiting above $24, Glenn's paper profits have already soared over the $250,000 mark. If the company's earnings keep climbing, Cola should land the astronaut safely on millionaire...
Pepsi has shown lots of sparkle in the 17 months it has been bossed by Kendall, a onetime fountain-syrup salesman. Last spring he introduced Diet Pepsi, which has since captured more than one-quarter of the low-calorie-cola market. He also bought a West Virginia firm that makes Mountain Dew, sugar-rich citrus soda whose slogan is "It tickles yore innards." Mountain Dew sales are up 150% since September...