Word: cola
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Finally, Coca-Cola's setbacks have extended even to outer space. Coke and Pepsi were aboard the latest flight of the space shuttle Challenger, but at a press briefing last week the astronauts said that neither soft drink was satisfying. Reason: the spacecraft has no refrigerator. Said Mission Commander Gordon Fullerton: "Warm cola is not on anybody's list of favorite things." --By Barbara Rudolph. Reported by Leslie Cauley/Atlanta, with other bureaus
...beginning to look a lot like a corporate Christmas. Just take a peek at Santa's list. For Jeff, a C.P.A. who dreams of the open road, St. Nick is bringing a Harley-Davidson beach towel. Steve, a devoted cola drinker, is getting a sweatshirt emblazoned with the Coke trademark. Lara, a young sweet tooth, will find a pair of Hershey overalls under the tree. Dan, a Dr Pepper fan, will get a brand-new refrigerator (price: $529) plastered with his favorite soda's trademark. Indeed, as consumers head to the stores this week for the first official...
...Coca-Cola has made the biggest splash so far. Three years ago the company began a program to put its name on more than 30 different products, including radios and baseball bats. Last year Coke licensed its name to Murjani, the maker of Gloria Vanderbilt jeans, which now offers 125 items of sportswear emblazoned with the cola's trademark. Sales of the clothes have been so effervescent that the beveragemaker opened a Manhattan store called Fizzazz to sell only Coca-Cola clothes. Shoppers sip free cola as they gaze at clothing displays projected onto a 25-ft. wall of viewing...
...companies that do business successfully in Japan, including such household names as Coca-Cola and Elizabeth Arden, began with a firm commitment to crack the market, however long it might take. "If the Japanese get the impression that you're not committed to business for the long term, you're in trouble," says Robert J. Sievers, who just completed a three-year stint as president of Du Pont Japan. Echoes James Abegglen, director of the Graduate School of Comparative Culture at Tokyo's Sophia University: "There must be a conviction that says you are going to be in Japan...
DIED. J. Paul Austin, 70, former president (1962-71) and chairman (1970-81) of Coca-Cola, who broadened the firm's product line with new soft drinks (Tab, Sprite), wines and fruit juices and led it through an expansion by ten times to $5 billion sales and more than $470 million in earnings; of Parkinson's disease and Alzheimer's disease; in Atlanta. In 1978 Austin negotiated an exclusive agreement to market Coke in China; the same year he made another deal to sell Fanta Orange in the Soviet Union, ending Pepsi's monopoly on U.S. drink sales there...