Word: cola
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Upon entering Tommy’s House of Pizza one day seeking the refreshing taste of Coca-Cola during one of Cambridge’s last sunny afternoons, Dartboard encountered the latest of soda-pop peculiarities—C2. With a name that is eerily reminiscent of the popular Schwarzenegger sequel, Coke’s newest invention, labeled in an emboldened (and undeniably tough) red and black font, sits stoutly like a muscle car in a can. Ironically packed with only half the punch (half the carbs, that is), it seems that health-smart men finally have a drink with...
...NEVILLE ISDELL, new chairman and CEO of Coca-Cola, on the importance of Coke's core business in turning around the company's lagging fortunes
...Competition In her confirmation hearings before the European Parliament last week, Neelie Kroes, the E.U.'s incoming antitrust chief, described herself as "a tough girl." She'd better be, if she's to take over from Competition Commissioner Mario Monti in November. Huge cases loom, including one with Coca-Cola, and legal and political challenges by software behemoth Microsoft, which Monti fined a record €497 million in March for allegedly abusing its dominant market position. Plus, the European Court of First Instance seems intent on rolling back Monti decisions; last week, it ruled that the E.U. had been wrong...
...Nobel award in Chemistry went to the Coca-Cola Company of Great Britain, “for using advanced technology to convert liquid from the River Thames into Dasani, a transparent form of water, which for precautionary reasons has been made unavailable to customers.” No one from the company was present to acknowledge the award, but Hershbach used his chemical expertise to explain the magnitude of the achievement. Dasani, he said, had twice the legal limit of toxic bromates...
...pushing the boundaries of fashion and making radical statements on the runway--all black palettes, jackets with three sleeves--this new group looks generally to more classical and conservative muses. Panichgul is inspired by Cecil Beaton photographs. Chow--who showed bed jackets made of sequins stamped out of Coca-Cola cans and embroidered brocade coats inspired by Masai patterns--looks to such women as cosmetics mogul Helena Rubinstein. And Som, who showed gold velvet pedal pushers with delicately beaded chiffon blouses, is enamored of eccentric society women like Edith Sitwell...