Word: cola
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...general manager of Dell's U.S. consumer business. "We're not first," he says. "We just do it better. We're not embarrassed to admit it. We've come out of nowhere to be the No. 3 consumer brand in the U.S. in less than five years, while Coca-Cola has been doing it for 100 years." Of course, adds Hamlin: "We're not in this to be No. 3. No. 1 is the only target around here...
...live, in case you hadn’t heard, in a globalized world. Standardization and homogenization are the rule. Same McDonald’s the world over, with regional flavorings. Same Coca-Cola, same World Trade Organization. In this “global community,” Britain and America are siblings, prevented from squabbling too much by a little ocean and a few hundred years of history. In an age of monopolistic record companies and internet file-sharing, you could be forgiven for expecting everyone to listen to the same music—whatever the corporate gods...
...borrows from a proven business tactic. "Westinghouse created radio shows to sell radios," notes Lee Black, an analyst with Jupiter Research. AOL Music takes a cut from songs sold through MusicNet, but its ka-ching comes from the 16 million visitors it delivers each month to advertisers like Coca-Cola...
...filed suit against New York City authorities for putting fuel tanks near its building, which it alleges contributed to the damage. Whatever the outcome of the suits, Deutsche is leaving town anyway, moving across the river to New Jersey. Turkish Pop Culture A new Turkish soda is giving Coca-Cola and Pepsi a fizzy fit - with a little help from U.S. foreign policy. Since Cola Turka hit local shelves two months ago, a high-profile ad campaign has been stoking nationalist sentiment. Starring Chevy Chase as a confused New Yorker struggling to understand why anyone who sips the drink becomes...
...growing at 30% a year. Rajeev Bakshi, chairman of Pepsico India, pushed the same idea a step further. "We took the variable of nationalism," he says. Earlier this year, for the Cricket World Cup, a sporting event in India of Super Bowl importance, Pepsi launched a fluorescent-blue cola matching the color of the wildly popular national cricket team. A television ad for the soda showed a blue-clad movie actor bluntly saying, "Drink Pepsi Blue. Cheer for the men in blue...