Word: cola
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Nearly 50 Harvard College and Summer School students rallied in Harvard Square Saturday, calling on Coca-Cola to provide comprehensive health care—including HIV and AIDS treatments—to the corporation’s African employees...
...stocks are finally near the bottom, which is the emerging consensus, a lot of market truisms fall neatly into place. Sure enough, in the end bear markets leave no places to hide. "Safe" havens like Coca-Cola and Philip Morris crashed more than 20% as the Dow plunged in June and July. Sure enough too, the collective wisdom of the market understands recessions better than the economists. Last week's revised figures show the economy contracted in not just one but three quarters last year. That deep pullback helps explain why the market began tanking in 2000, when economists were...
...Coca-Cola has moved another step closer to making everyone forget the debacle of New Coke. The company's latest brand extension, Vanilla Coke, appears to be an early hit. Vanilla Coke was the top-selling 20-oz. soft drink in supermarkets and drugstore chains in the four weeks after its May launch, according to Beverage Digest. It's too soon to declare it a winner, but analysts say Coca-Cola may have found a drink that bridges generations: Vanilla Coke reminds the baby-boom-and-older crowd of the days when soda jerks would spritz your glass with...
TIME: Some U.S.-based investors believe they get plenty of international diversification by owning Gillette and Coca-Cola and all these multinationals. Is that a good way to diversify...
...this practice to become standard. To reach fickle (and TiVO-equipped) television viewers, blatant product placements are another avenue of attack. Coca-Cola’s infiltration of this summer’s hit “American Idol,” which had a set adorned with Coca-Cola paraphernalia, is indicative of marketing strategies to come. It’s only a matter of time before we see “Friends” switching from Central Park to Starbucks or Homer Simpson chomping on Krispy Kremes at the Kwiki Mart. Mmmm…Krispy Kreme...