Word: colas
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Dates: during 1940-1949
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Aside from local distributors, this booming business is shared by nearly 200 manufacturers. Among the biggest are Rowe (cigarets), Du Grenier (cigarets and candy), Mills (unrelated to Bert E.) Novelty (Coca-Cola and familiar "one-arm-bandit gambling machines") and Automatic Canteen (snacks). The industry has lately attracted such companies as Bell Aircraft (coin changer) and General Electric (hotdog cooker...
High spot of their tour was at Cambridge, where Bates found itself on the popular side, arguing that advertising is a disgrace to modern civilization. They won hands down by singing, in duet, Pepsi-Cola Hits the Spot...
...Navy job was the latest model of objective ("pick-the-right-answer") aptitude test, the current fashion in exam-making. The no-man test factory, a nonprofit outfit called the College Entrance Examination Board, tailors special exams to order for the State Department, the Pepsi-Cola Co., many another customer. But mostly it works out mechanical ways of measuring who should and who shouldn't be admitted to 55 member colleges, mainly in the East (among them Harvard, Yale, Princeton, Vassar, Smith...
After building up to a monumental state of disorder, Cahalys retains most of the characteristics of an Oriental bazaar, the due rugs and aromatic spices having been replaced by Pepsi-Cola and Kasanoff's Pumpernickel. As in an archaic bookshop, one of the merchants explained, "one of our clients is always finding something valuable. As long as order is maintained, you're always welcome to come in and browse around." Maybe you'll pick yourself up something old and rare-like a bar of soap...
...ever make mistakes?" asked the admiring young thing. "Naturally," said the skywriter. "Last week, for instance, I got the P in Pepsi-Cola upside down." "Oh, my! Whatever did you do?" "I scooted behind the nearest cloud and spelled 'DAMN.'" Advertising in the sky is no longer subject to such human frailties or bad jokes. In the New York City area last week, the second of three block-long dirigibles went aloft on an advertising mission. Its message, plugging Ford, flashed along its side in moving letters 20 feet high...