Word: colas
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Dates: during 1940-1949
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...past two years the top prize money for U.S. artists has been not the famed Carnegie International but Pepsi-Cola's "Portrait of America" contest. But Pepsi-Cola's President Walter S. Mack Jr. has not been a happy man. Try as he did to stay behind the curtains and let a group of painters run the show, painters and critics alike seemed inclined to gang up on him as a soda-pop Medici, a bumbling Borgia (TIME...
Last week Moe Asch hit the market with ten albums (under the new label of Disc) which included such typically offbeat items as Trinidad Calypsos by "Lord (Rum & Coca-Cola) Invader," new "sinful" songs by the Negro ex-convict Leadbelly, a newly famed jazz trio playing Harlem blues and a Creole lullaby, Mandolinist Bess Lomax singing Careless Love ("Now my apron strings won't pin"), four French Resistance writers reading their own poems and editorials...
...color possibilities were enormous, but the producer and director of this picture evidently didn't think them worth the trouble. Most of the characters talk and act like damyankees; the scenery is strictly studio-lot Georgian; there are apparently not more than a couple of bottles of Coca-Cola in the entire town. It is all so little like an actual Georgia locale that Rome, Athens, La Grange, and points south needn't give it a second thought...
When 59-year-old Artist Paul Burlin won first prize in Pepsi-Cola's "Portrait of America" contest (TIME, Nov. 19), he was happy to get the $2,500, said it "comes in handy." By last week he was less happy about it. Pepsi-Cola apparently did not agree with the artists' jury which had given top honors to Burlin's Soda Jerker. Burlin's heavily satirical picture, which was as cluttered as a cosmetics counter and as messy-looking as a spilled sundae, had been omitted from Pepsi-Cola's New Year calendar, which...
DeVoto thinks the big corporations have taken over from the millionaires and museums to make home-grown art possible. To prove it, Portrait of America has six paintings from the Pepsi-Cola contest, ads for Kaywoodie pipes (each with a pipe smoker) and the U.S. Brewers' Foundation (in which brown bottles appear). But to labor DeVoto's thesis, Portrait has to omit the best examples of art in advertising: the Container Corp. of America's series by foreign artists (TIME, Apr. 30). The book contains a few interesting pictures (some of them badly reproduced), such as Grant...