Word: colas
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Dates: during 1940-1949
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George H. O'Brien, owner of the Provision, reported that a five foot eight inch man, about 35 years of age, entered his store shortly before 7 p.m. and ordered a bottle of rum and some Coca-Cola. James F. Mahoney, a clerk, went to a rear room for the Coca-Cola and upon emerging was stopped at the door by the customer, who partially displayed a silver steel revolver...
...have permeated the whole of Italy. The Rome police force travels about in a fleet of jeeps; chewing gum is in fashion; there is a coke stand on the roof of the cathedral in Milan. Coke even has a local competitor, a watery ersatz called "Presidento Cola," which comes in conical bottles...
Their immediate forerunners had been the G.I.'s; the most evident contribution of their culture to Europe seemed to be coca-cola, jeeps, and the Hollywood movie. They were met with the expectation that they turn out to be a combination of Babbitt and the Lone Ranger, bulging with money and utterly boorish. They discovered that the humble dollars in their wallets represented the solidest value in the world, the item which seemed to be the chief reason for Europe's respect for the U. S. They found themselves the target for postcard salesmen, black marketeers, hotel keepers, and souvenir...
...comes down to one thing only: Half a case of Coca-Cola...
Just about the only sharp disappointment the Communists suffered was in sales of a soft drink called Unita, brewed to replace Coca-Cola, which the Reds have denounced as capitalist poison (TIME, Aug. 22). Unità, which looks like Coke but has a strong flavor of quinine and tamarind, was a flop. Since Communist palates still thirsted for real Coke, the party decided to play it safe. "Comrades," announced a poster, "Coca-Cola was not invented by the Americans, but by the Russians...