Word: colas
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Dates: during 1950-1959
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...highs in sales and earnings, with a volume of $487 million, up 13%, earnings of $58 million, up 24% over last year. Other record breakers: United Air Lines, with record earnings of $10 million, up 19%; Continental Can Co., with record earnings of $20 million, up 18%; Pepsi-Cola, with record earnings...
...young D'Arcy Advertising Co. of St. Louis welcomed a new account: a small soft-drink manufacturer. In the next 49 years, the agency made Coca-Cola's name and "The Pause that Refreshes" known around the world, helped boost yearly sales to $200 million. Last week Coke and D'Arcy parted; the $15 million-a-year account was given to Manhattan's McCann-Erickson agency...
...making the change, Coca-Cola said that it hoped to "integrate international and domestic advertising," pointed out that McCann-Erickson has worked for Coca-Cola Export Corp., and has offices all over the world. But behind the change, also, may be the fact that Coke is having trouble holding its top position. Last year Coke's net earnings dropped 8% while other companies' jumped (Pepsi-Cola's by 13%). In January of this year, Coke and D'Arcy tried a new sales approach, kicked off a big ad campaign featuring models in plush surroundings instead...
...jukebox (I Believe) star; and Debbie Reynolds (real name: Mary Frances Reynolds), 23, kittenish cinemactress (Hit the Deck); in a surprise finish to a loudly publicized, twelvemonth, on-again-off-again romance; in Grossinger, N.Y. Then they dashed off to spend part of their honeymoon at a Coca-Cola (his TV sponsor) bottlers' convention...
...less. Reason: unpublicized gestures by a large segment of U.S. business to replace or repair flood-ruined merchandise free of charge or at big discounts. Among the firms helping out: drugmakers Eli Lilly, McKesson & Robbins, Bristol-Myers, Johnson & Johnson, food processors Birds-Eye, National Biscuit Co., Pepsi-Cola, cameramakers Eastman Kodak, Agfa, Bell & Howell...