Word: colas
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Dates: during 1950-1959
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...English, Magsaysay praised Kamlon's guerrilla fight against the Japanese and promised him possible clemency, even offered to help Kamlon make the pilgrimage to Mecca. Then came the feast-mountains of eggs, crabs, shellfish, washed down with beer, and a skittish sip of the strange brown beverage (Coca-Cola) brought for the occasion by Magsaysay...
Cried the Beirut Daily Star, with ob vious enthusiasm: "A new culture has invaded the Biblical land of Lebanon ... the Pepsi-Cola culture." The culture poured out of a spanking new limestone and glass bottling plant on the outskirts of Beirut at the rate of 4,000 cases a day, and was lapped up so fast that delivery trucks were mobbed by eager buyers even before they could reach stores. Lebanon's Twefik Suleman Assaf, who had spent $650,000 on the new plant, happily esti mated that he would get his investment back in 18 months...
...invading Lebanon, Pepsi was tramping heavily on the seven-league boots of its No. 1 rival, Coca-Cola. Coke, first in the Middle Eastern market in 1945 with a plant in Cairo, cashed in because Moslems like sweet drinks, have religious restrictions against alcoholic beverages. Coke was a big seller from Cairo to Iraq when Pepsi opened a plant in Cairo, began selling all through the Middle East and Africa. Pepsi's sales were boosted by its bigger bottle and sweeter-than-Coke taste while bright young sales specialists were shipped to the area by Pepsi President Alfred...
Pepsi is giving Coke plenty of competition in other foreign countries, now has some 190 franchises for bottling plants ranging from Iceland to Manila. Pepsi's agreement with bottlers is similar to Coca-Cola's: the bottler owns the plant, buys the concentrate from Pepsi...
...they had to put up with third-rate facilities or go elsewhere. (The few who could afford it went as far as Washington or New Orleans.) One who concerned himself with the problem was Hughes Spalding, prominent lawyer and Roman Catholic layman, who is a director of the Coca-Cola Co. and head of the local hospital authority. One he consulted early was Dr. Mays, president of Morehouse College...