Word: colas
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Dates: during 1950-1959
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...liters per year per head before the war to a mere 70. The cause: high cost of living and a taste adulterated by foreign imports. "Before the war," sighed one expert, "when you went to a country osteria, you found only wine. Today you find beer, orangeade and Coca-Cola." A good percentage of Italy's young people, according to the government survey, even prefer plain water to their elders' wine...
Former Democratic Boss James A. Farley, now chairman of the board of the Coca-Cola Export Corp., sailed from Manhattan to open a bottling plant in Cork, the first in the Irish Republic...
...Rome, the heirs of the late great Enrico Caruso were deeply offended by one of the more successful types of U.S. advertising-the tie-in ad. The offending tie-in involved MGM's The Great Caruso, starring Mario Lanza (TIME, Aug. 6), and the Coca-Cola Co., sponsors of Tenor Lanza's U.S. radio show. Caruso's son Enrico Jr., 48,* and 28-year-old Grandsons Enrico and Roberto, were "disgusted" with Coke billboard and poster ads ballyhooing the picture. Not that they had anything in particular against Cokes, explained the younger Enrico, but "we Europeans look...
Fifteen hundred cups of free beer (also Coca-Cola for abstainers), a continuous concert by Schneider's Silver Cornet Band, and a warm, post-general examinations, spring evening are expected to lure over half of the graduating class to the gathering. Arrangements will be cancelled in the event of rain...
Movie Houses. The old management had frowned on selling Pepsi in vending machines; under Steele, 42,000 were add ed in 1951 alone. As a vice president at Coca-Cola, Steele had pushed Coke in movie houses. Now, he persuaded some of his old friends such as National Theaters Corp.'s Charles P. Skouras to put in Pepsi instead. Abroad, Steele moved into five new countries, bringing Pepsi's foreign markets to 44, and got some important people to push his product. (The Cairo bottler, for example, has close Farouk connections.) Pepsi-Cola's sales are still...