Word: colas
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Dates: during 1950-1959
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...these labors, plus a summer radio show for Coca-Cola on Sunday evenings (CBS, 8 p.m., E.D.T.), Mario Lanza this year will rake in something between $750,000 and $1,000,00 -roughly twice last season's deficit of the Metropolitan Opera...
Plenty of European cities are luring tourists with serious music this summer, but Koblenz (pop.: 92,000) has a different idea. Koblenz offers a big pontoon stage on a quiet inlet of the Rhine, bleachers ashore for 3,000 spectators and snack bars plastered with Coca-Cola signs. It promotes itself as "The City of the Operetta Festival." The single operetta to be staged all this summer: a jazzed-up version of Johann Strauss the Younger's A Thousand and One Nights...
Wonderful Town (Sat. 9 p.m., CBS-TV) brings back to television the snowy shoulders and sunny aplomb of Faye Emerson. Feverishly sponsored by Pepsi-Cola with animated cartoons, bubbling glasses, jingles and urgent testimonials, the new show intends each week to salute a different U.S. city. The opening program was dedicated to Boston. On hand, presumably to hail their native city, were Cartoonist Al Capp, born in New Haven, Conn.; Singer Georgia Gibbs, born in Worcester, Mass.; Cinemactor Jeffrey Lynn, born in Auburn, Mass.; Comic Ezra Stone, born in New Bedford, Mass., and Composer (Syncopated Clock) Leroy Anderson, born across...
Mario Lanza Show (Sun. 8 p.m., CBS) gives Tenor Lanza a chance to display a repertoire ranging from such popular songs as Be My Love to Toselli's Serenade. The pause between vocals is enthusiastically filled by Sponsor Coca-Cola...
...Coca-Cola bottle...