Word: colas
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Dates: during 1960-1969
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...give non-athletes an assist in business. The Cleveland-based Black Economic Union, founded four years ago by ex-Fullback Jim Brown and some of his Browns teammates, has offices in six cities to help blacks find jobs, business advice and capital. Brown, who worked off-season promoting Pepsi-Cola before he went to Hollywood, thinks that the next goal will be to encourage black businessmen to sell common stock and build large public corporations. "The black businessman does not want to give up 10% of his stock," Brown says. "He does not quite understand what it means to have...
...Education." This was a student-requested innovation. The only student to speak at any length was a dark, angular boy in a plaid lumberjack shirt. He identified himself as a political radical and film maker, quoting a Jean-Luc Godard epigram: "We are the children of Marx and Coca-Cola...
...said the boy, whose name was Peter Pfeiffer. "I make movies; I rather enjoy the peaceful joy of framing the world in 16-mm. segments. I drive from place to place in my old Ford station wagon and attempt to capture the movements of people. This is the Coca-Cola of my life. But as I work I can feel large round eyes watching my every move. Hungry children have large round eyes, and there are lots of hungry children. One person dies every eight seconds from malnutrition, and many of these people are children. And so in a very...
...that would have gone to the boat ride would be spent instead on free Coca-Cola and Ginger Ale, free hors d'ourvres like potato chips and crackers, and a real live soul band--the name of which has become another of those wistful memories that are Harvard Jubilee legend...
Franchising's leading practitioners include Hertz car-rental agencies, Walgreen drugstores and Coca-Cola bottling plants, as well as thousands of gasoline stations and all new-auto dealers. In recent years, the ranks have been joined by both Sears, Roebuck and Montgomery Ward, which together have franchised 1,300 small-town catalogue-order outlets. Franchising has spread to businesses as disparate as art galleries, nursing homes, dating bars, travel agencies, shoe-repair shops, lawnmower-sharpening services and dental-technician schools. There is even a franchised diet service (Weight Watchers, Inc.) and a franchised system for correcting nocturnal bed-wetting...