Word: colas
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Dates: during 1960-1969
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...thirsty U.S. spends $3.5 billion a year on soft drinks, and 60% of that money-$2 billion-goes for carbonated cola concoctions based on the West African kola nut, which Africans chew for refreshment. With their strong cola sales, front-running Coca-Cola and runner-up PepsiCo have long dominated the soda-pop industry. Lacking a popular cola contender, Canada Dry Corp. has run a poor third despite its lead in ginger ale. Now, in a move to put more fizz in its fortunes, the company has brought out a new variety of cola drink that is 99% caffeine-free...
...Sport-Cola achieves that distinction by foregoing the extra dose of caffeine that most cola makers add to the tiny quantity present in kola nuts. In name and formula both, the beverage is aimed primarily at the 80 million U.S. youths under 20, who account for almost half of cola-drink consumption. Says Canada Dry President David J. Mahoney: "We're giving the consumer one more choice...
...June 1969, and 500,000 to work by 1971. To coordinate the plan, the President created a 65-man "Alliance committee," chaired by Henry Ford II, whose firm has already launched an ambitious program of recruiting from the ghetto. The new group also includes such leading businessmen as Coca-Cola President J. Paul Austin and Aircraft Manufacturer James S. McDonnell...
...really sense their friendliness even if you don't understand the language," gurgled Sylvia Hitchcock, 21, the reigning Miss Universe and a girl well adapted to overcoming language barriers everywhere. After flying into Japan to hustle graciously for Royal Crown Cola, the company that sponsors her, Sylvia donned a long silk kimono and obi for a round of tradition al tea drinking. Her first pass showed a clear Western influence as she knocked back the whole cup in one gulp, but she was soon taking it down in the prescribed three sips. "It's fabulous," said Sylvia...
...Kosher Cola. Technology has also helped Orthodoxy adapt Halaka to modern life. Although shaving with a razor is forbidden by a Biblical injunction against cutting the skin, "shearing" is not; on that logic, Orthodox rabbis approved the use of electric shavers-and off went many beards. There have been ingenious efforts to make the dietary laws more acceptable. The Union of Orthodox Jewish Congregations of America has worked with major food companies to place rabbinical stamps of approval on thousands of food goods, from cola to canned beans. Many supermarkets carry such modern kosher delicacies as a "bacon" made from...