Word: colas
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Dates: during 1970-1979
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...trademarks or risk losing them without compensation. Xerox, for example, spends some $100,000 a year for ads explaining that its corporate name is not a synonym for making a photocopy but the registered trademark for a specific process involving only Xerox machines. In the U.S. alone, the Coca-Cola Co. retains three lawyers to stand guard over the trademark "Coke." Other companies like IBM, RCA and Gillette also retain full-time trademark attorneys to keep products built by advertising into household words from becoming just household words. Even Britain's Freddy Laker has hired a Washington lawyer...
...nylon). Paradoxically, some of the most successful trademarks have been lost because of their very popularity; they became so firmly entrenched in the language that no single company could still legitimately claim ownership. Over the years, such casualties have included mimeograph, linoleum, cellophane, elevator, escalator, raisin bran and cola...
...this lesson, and today UFW policy is set at the Farmworkers Convention which occurs at least every two years. This year, the summer program ended with the 3rd constitutional convention, Aug. 26, 27, 28, where I saw the farmworkers from ranches all over California, from Minute Maid (alias Coca Cola) in Florida, and representatives from all the boycott cities, set union policy for the next two years. These men and women, most of them farmworkers all their lives, were participating in a democratic process, voting on resolutions, making motions from the floor, receiving reports on the budget, the boycott...
...England are its most profitable operation; they earned $10 million last year. Playboy plans a $50 million gambling palace in Atlantic City, N.J. Daniels also wants to license use of the company's trademark, the Playboy bunny, which he calls the "best in the world after Coca-Cola." A first step: Optipatent Ag, a Swiss optical manufacturer, will pay P.E.I, to splash the bunny over its sunglasses...
...nutritious imported foods, substituting them for traditional foodstuffs. Nestle's persuades people to buy its milk instead of relying on mothers' milk. Ritz sells crackers, not bread. Imported goods become status symbols and diets change, rarely for the better. In Zambia, Lappe and Collins report, doctors frequently write "Coca-Cola baby" on the progress reports of infants hospitalized for malnutrition; Zambian mothers, assuming Coke must be good for children because it is so expensive, feed it to their babies instead of milk. The picture the authors paint of the human toll of profit-maximizing techniques is not a pretty...