Word: colas
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Dates: during 1970-1979
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...months of war, oil lamps had been supplanted by the light bulb, the gourd by the bidet, pineapple juice by Coca Cola, lotto by roulette, Rocambole by Pearl White, the messenger boy's donkey by the telegraphist's bicycle...
...that one people conjures up about another. Pell-mell you would doubtless see the landing of the G.I.s in Normandy, Roosevelt, Ike and Kennedy, Wall Street, cavalcades of Indians in the Far West, Al Capone, Marilyn Monroe, Marlon Brando, Muhammad Ali, pretty majorettes, West Side Story, bourbon and Coca-Cola, man's first steps on the moon-with a musical background of Louis Armstrong and Duke Ellington...
...Broadway musical based on 100 years of White House history seemed like a Yankee Doodle dandy idea. And 1600 Pennsylvania Avenue would have the services of Leonard (West Side Story) Bernstein, Alan Jay (My Fair Lady) Lerner, a Bicentennial theme and almost $1 million in backing from the Coca-Cola Co. Alas, a pre-Broadway tour met with disastrous reviews. Despite considerable reworking, when the show opened last week in New York City it was plain that Coke had bought fizzle, not fizz. Observed TIME Theater Critic Ted Kalem: "The British burned the White House in 1812, and Lerner...
...factories, and could not afford to pay tire-factory wages. The U.R.W. may compromise on this point, but across-the-board raises are another matter. Just before the strike deadline, Firestone increased its wage offer by a dime, to a $1.15 hourly raise over three years, and offered a COLA that would be activated if the Consumer Price Index rose more than seven percentage points in any one year. Peter Bommarito, 60, the U.R.W.'s tireless, white-moustached president, called the offer "insulting...
...March, but nobody expects the rate to stay that low. If wages push up prices, hopes for holding the inflation rate below 6% this year could vanish quickly. Worse, as Robert Nathan, a member of TIME'S Board of Economists points out, new contracts with unlimited COLA clauses will have their biggest inflationary impact...