Word: colas
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Dates: during 1970-1979
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...perfectly legal--as legal as the Mormons investing money in Marriott Hotels, as legal as the Catholic Church investing in Pepsi-Cola. The Unification Church-linked enterprises manage to evade any complications in dealing with their foreign contingents, and the money they receive from their international corporations--after passing through a myriad of businesses and church connections--is laundered clean...
...events, spectators will be able to choose from smoked salmon, caviar and sliced sausages. Drinks include hot tea, vodka, or Coca-Cola and its orange-flavored cousin, Fanta, dispensed by strolling vendors through a tube from a backpack tank. (Pepsi-Cola has been available in the U.S.S.R. for six years, but Coke won the Olympic bidding.) Not to be outdone in the soda race, the Soviets have invented their own Olympic drink, Druzhba, a cranberry-apple concoction...
Food can be grown in the most hostile environments, Coca-Cola's technicians have discovered. In the deserts of Abu Dhabi, for instance, they are raising quantities of plump tomatoes, cucumbers and beans for 10? per Ib. The trick is to grow them under an inflatable plastic dome, which captures the air's available moisture instead of allowing it to evaporate under the searing sun. Also, J. Paul Austin explains, carbon dioxide is pumped in from diesel exhausts, and the gas promotes plant growth...
...what excites him most is something much simpler. In Brazil and Mexico, Coca-Cola is selling soft drinks that contain up to one-third of an adult's entire daily vitamin and mineral requirements and 10% of the protein needs. The Mexican drink has a long-haired brand name, Samson, and orange or mango flavors, though Coke can give it any color and taste the customer wants, even split pea. It is made from the whey that is left over from cheese manufacturing; using this protein-potent residue has a double benefit because most whey now is dumped into...
...Coca-Cola's strategy is to test Samson some more in the Third World, then gradually introduce it into the U.S. Perhaps in five years people may be able to buy it throughout the country, for a penny or so more a bottle than Coke or Tab, because it is costlier to make and the company aims to profit. Moving faster would be hard, Austin points out, because Coca-Cola is already at full production with its regular soft drinks...