Word: colas
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Dates: during 1970-1979
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Pleasing Egg Cream. Shorris, who is passionate for pop, obviously has spent long hours practicing what he preaches. He has elevated the previously ignored and mundane act of soft-drink selection into a fine art. With hors d'oeuvres, for example, he advises Squirt, or a dry cola like Royal Crown; with oysters, Bitter Lemon. "Any white soda pop," he suggests, goes well with chicken. Orange Crush, on the other hand, is "particularly nice with duck or goose." Red meat, of course, demands either Coca-Cola or Pepsi-Cola. Dr. Pepper is splendid with game. A celery tonic...
...commission directed Coca-Cola to stop advertising its Hi-C drink as particularly rich in vitamin C and "uniquely suitable" for children, because, said the FTC, it is neither a "sensible" nor economical source of nutrition. Also, the FTC ordered Standard Oil of California to quit promoting its Chevron F-310 as a nonpolluting gasoline, because, the commission contended, it contained only ordinary detergent used by many refiners. Unlike past FTC orders, these two require that any ad making such claims for either product during the next year must prominently include the FTC allegations. Officials at Coca-Cola and California...
...give pottery the smooth glaze favored by professionals and amateurs alike. They also produce disastrous side effects. Lead glazes probably caused the chronic poisoning and sterility that contributed to the decline of 5th century Rome. More recently, a physician's own case of lead poisoning was traced to cola drunk nightly from a cup his son had made in a university ceramics class...
...environment theme can have competitive disadvantages. Coca-Cola is running a series of messages urging customers to use returnable bottles and thus reduce litter. But Pepsi-Cola came out with an ad showing its own nonreturnable bottles. The punch line: "You'll never get a second-hand bottle from...
Social critics may charge that Coca-Cola took a long time to act, and that its timetable for progress is exceptionally drawn out. That may be true, but at least Coke has produced a promising program that other companies might well emulate...