Word: colas
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Dates: during 1970-1979
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...from seeking out the joint-venture projects with Egyptian partners that Sadat is encouraging. Though the oil companies have been involved in exploration for some years, the list of other major U.S. investors that have moved into Egypt or are seriously considering doing so is still fairly short. Coca-Cola, 7-Up and Xerox have set up operations there; Ford, General Motors and Union Carbide have investment projects in the planning stage. Yet Egypt has secured much Western financial assistance. This year it will get more than $1.7 billion in loans and grants, including $1 billion from the U.S. (which...
...KARMA COLA by Gita Mehta...
...introduced the medium as the message, and the '70s perfected the package as the product. Both points converge in Karma Cola: Marketing the Mystic East, where, from millenniums before Marshall McLuhan and Ernest Dichter, the pitch has been that the substance is the illusion. And vice versa: not long ago, an Indian airline promoted a package tour with the slogan NIRVANA...
...Williams; 134. Nellie Fox, Luis Aparicio...the award was presented by midget Eddie Gaedel; 135. Don Drysdale had pitched his sixth consecutive shutout; 136. Carlos May--had his thumb shot off in Marine training; 137. Don Mossi; 138. Cliff Mapes; 139. Joe Pepitone, Hank Bauer, Yogi Berra; 140. Coca-Cola; 141. Phil Linz; 142. Bambino; 143. Carl Yastrzemski; 144. Yoo-hoo chocolate drink; 145. Gillette Blue Blades; 146. Ted Williams; 147. 1271, 3rd Avenue; 148. Chesterfields, Camels...
...indecision on the director's part knocks the audience off balance. It doesn't help that Cain chooses the very middle of Act III--right before Lear enter's Poor Tom's hovel--for his intermission; the mounting horror in the theater suddenly dissipates when you buy your "Jamaica Cola" in the lobby, and it's difficult to take Lear's self-dramatizing declamation right after a desultory intermission conversation, or a trip to the rest rooms. Thus such atrocities as the general guffaw that followed Lear's "Didst thou give all to thy daughters?" last Thursday night...