Word: colas
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Dates: during 1980-1989
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Brian Dyson, president of Coca-Cola USA, believes some people are tasting things in the new drink that are not there. Example: the new Coke is not less fizzy as some complain. "There is a zero difference in carbonation between the new and the old," he says. Dyson insists that the bickering will not work: "We are going to stick with what we have done...
...efforts may fizzle. Mullins has spent all of the $30,000 he committed to his protest, and his twelve-member staff may have to fight on as unpaid volunteers. To raise more money, the Old Cola Drinkers are selling T shirts for $6 that are embossed with a new-Coke can in a red circle crossed by the universal don't-do line...
...campaign to bring back the old Coke. Says she: "There is only one person who likes the new Coke and that is Bill Cosby. I want to get thousands of letters, and my husband and I will take them down to Atlanta and give them to the Coca-Cola company...
...gain ever. In a newspaper ad aimed at "all new Pepsi drinkers," the company claimed that "nearly half of those who have tried the new Coke say it's time to switch from Coke, and the overwhelming majority say they'll switch to Pepsi." Roger Enrico, president of Pepsi-Cola USA, said his surveys show that 60% of new Coke drinkers see it as "weaker in flavor delivery." But hold on, countercountered Coke. Pepsi's sales figures are distorted because they include Pepsi's entire array of soft drinks, notably Diet Pepsi and the new lemon-flavored Slice. Reliable figures...
...make it all bubbling and effervescent. Let's face it, it is hype. It is the nature of the product." Even tiny Royal Crown has been drawn into the battle. "Does it leave you feeling flat?" an RC ad asks of new Coke. "Pick yourself up, there is a cola to turn to. RC Cola...