Word: colas
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Dates: during 1980-1989
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...Simple. Replace "Cola" with "Pepsi...
Back in 1928, Coca-Cola sent off 1,000 cases of its "official soft drink" on the ship taking the American team to the Amsterdam Games. Probably seemed like a grand gesture at the time. This year, just for the privilege of calling itself the official soft drink, Coke paid a cool $3 million. The Olympics went to Los Angeles in 1984, learned all about how to cut deals and sell fantasy, and made a $215 million profit. The organizers of the Calgary Games have merely taken a leaf (a maple leaf, of course) from the Los Angeles book...
...actual sports event, between a team from Denver and another from the nation's capital, was really only a sideshow to the biggest commercial extravaganza of the year. The broadcast's real highlight came when Pepsi and Coca-Cola unveiled their brand new commercials...
When the season finale of ABC's Moonlighting airs in May, viewers will miss television history unless they reach for their glasses. Not just any specs, but one of the 40 million pairs of 3-D glasses that the Coca-Cola company will distribute in an effort to give its pitch an extra dimension. Properly equipped viewers will see ten minutes or so of Moonlighting in 3-D, the first such network broadcast, followed by TV's first 3-D commercial, a 60-second ad for Coca-Cola Classic. The cardboard glasses will be shipped to 40,000 retail stores...
Watch out, Folger's and Maxwell House. Coca-Cola is circling the breakfast table and coffee break. The Atlanta-based company is promoting the top-selling soft drink, which has only about one-third less caffeine than coffee, as the eye-opener of choice. Billboards and radio commercials in Atlanta, New Orleans and Knoxville urge people to have "a Coke in the morning." Local bottlers echo the theme in Kentucky, Oklahoma, Virginia, Wisconsin and Florida...