Word: colas
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Dates: during 1990-1999
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Fortunately for Nike, the brand is not so controversial in the rest of the world, where most of its growth lies. Last year sales outside the U.S. increased 49%, and represent about 38% of the total. Like Coca-Cola, Nike measures purchases per capita per country. In the U.S. it's more than $20, but in the rest of the world the figure is $6 or $7, and as little as $2 or $3 in Germany, home of Adidas and Puma. That's why Nike has made soccer the focus of an unprecedented assault. The logic is simple. Soccer...
Zawinski and his co-workers had another idea: Don't give away just the Netscape browser, give away the source code too. This is like Coca-Cola's giving away free six-packs and the secret recipe as well, so you can make Coke at home. Here's the reasoning: Microsoft is so much bigger, and can throw so many programmers at any problem, that Netscape's only chance is to harness the talents of the thousands of hackers on the Net who might be willing to improve on the program if they had a stake in it. "I wouldn...
Classes on Michael Jackson or the poodle skirt are relatively rare in Harvard's hallowed halls, but a handful of faculty members focus their energies on MTV instead of Machiavelli, and analyze Coca-Cola advertisements rather than Cezanne...
Their ranks include linguist Bert R. Vaux, who sometimes illustrates his lectures with examples culled from the previous night's sitcoms, John R. Stilgoe, Orchard professor of the history of landscape development, who gives an entire lecture on Coca-Cola advertisements, and History and Literature instructor Stuart M. Semmel, whose class includes British pop music from the decades after World...
...think it is very important to be able tounderstand and decode the bombardment of imagesthat we live with," she says.Professor John R. Stilgoe devotes an entirelecture of his course to the evolution ofCoca-Cola advertisements...