Word: colas
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Dates: during 1990-1999
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...then Daniel Jones and Darren Hayes' second is a must-buy, especially for any cheesy romantic. With its honest lyrics and catchy tunes, the latest release by the Australian duo is consistent with the quality of their first album (tell me "I Want You," with its chic-a-cherry-cola random lyrics didn't ingratiate itself into your head). If you've liked them, you'll love them again. If not--well, then don't even bother...
...likely is it that the company's case will be heard on the Hill? Well, last year alone Fruit handed out more than $435,000 in soft-money donations, a figure that puts contributions by the firm (1998 sales: $2.2 billion) ahead of those of such giants as Coca-Cola, Exxon and Bank of America. Most of Fruit's plums go to Republicans, including $265,000 to the National Republican Senatorial Committee, run by Kentucky Senator Mitch McConnell, the principal opponent of campaign finance reform...
...corporations, from General Motors to Coca-Cola to Lockheed, have garnered huge benefits from going beyond mere export trade and licensing their brands abroad to manufacturers of high-quality consumer goods, ranging from apparel to toys to foods. Licensing's allure is obvious. It offers companies new revenues that require little if any capital outlay. It's an ideal way to protect trademarks from infringers. And it's an invaluable marketing method because it can enhance a brand's image and lead it to new markets. Corporate brand licensing has grown from practically zero in the mid-1980s...
...Land Rover, have taken up the licensing game and are signing agreements at a furious pace. European companies are beginning to grasp that if they don't act quickly, U.S. brands could soon completely overrun their markets with new waves of licensed goods. Even a pioneer like Coca-Cola, which has been licensing in Europe since 1986, views the continent as wide-open territory. "We feel like we've only scratched the surface in Europe," says Coke spokeswoman Susan McDermott. Equity Management, the largest U.S. licensing agency, which handles licensing chores that include research, legal work and quality control...
...slapped on it," insists Michael Stone, co-director of New York's Beanstalk Group, another large licensing agency. Missteps abound among those who have held that simplistic view. Take Virgin Clothes: British entrepreneur Richard Branson has successfully etched his Virgin trademark onto a host of products, from CDs to cola. But his apparel line is struggling, mainly because its initial styles were pricey and somewhat conservative, which went against the trendy and value-conscious image originally established by the airline Virgin Atlantic...