Word: colas
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Dates: during 1990-1999
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...There's an inside Silicon Valley syndrome that is out of touch with what consumers want," Case says. "Our market is everybody else." Internal research suggests "everybody else" could push AOL to 25 million members by 1999. Says Case, once a PepsiCo marketer: "We want to be the Coca-Cola of the online world...
Successful as AOL has been, Case knows that his company could still end up being the RC Cola of the Net rather than the Coca-Cola. With the Web spilling onto platforms as diverse as TV sets and cell phones, Case sees that his business may be preparing for another big shift. "Even though we've been at it for a decade, this is like the second inning in terms of the development of this medium." The online business, he says, is about to become "the most competitive market in the world...
...ironic it was to read an editorial decrying "The American Invasion" (Sept. 17) of "Coca-Cola, McDonald's, and Levi's Jeans" in Spain in the same issue that carried an article outlining the steps to bring McDonald's to Harvard Square. By keeping stores and restaurants in Harvard Square diverse and uncommon, it would seem the Harvard Square Defense Fund is doing the students of Harvard as great a service as it provides Cambridge residents. Who would want to go to school, or live, in a mall? Many people, from the teenage punks to the Nobel laureates cited...
...Coca-Cola, McDonalds and Levi's Jeans are the magic words in a land that is being overrun by American consumerism: Coke is served at every meal, the golden arches sit imperiously on every few city blocks and entire stores are dedicated to the purchase of los blue jeans...
...once said. But acquaintances of his in Alexandria also describe the Fayeds as a modest family: al Fayed's father was a language teacher, and al Fayed grew up on the rougher side of town. He started as a small-time trader there, selling Singer sewing machines and Coca-Cola. In the early 1950s the future Saudi billionaire Adnan Khashoggi offered al Fayed a share in a Khashoggi business that exported Egyptian-made furniture to Saudi Arabia. The company took off, and not long after, al Fayed married Khashoggi's sister Samira, who gave birth to Dodi...