Word: colas
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Dates: during 1990-1999
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...Generation X was a bonanza for pop social scientists and lazy "introspective" editorial writers, you thought too soon. Douglas Coupland's much ballyhood and much misinterpreted miscategorization now has its very own beverage. It is called, in a bit of understatement worthy of the most ardent slacker, "OK" Cola...
...radical a departure from traditional cola packaging as Generation X is from the Baby Boom. It features a deliberately rather plain font of "OK" against a white background with a narrow red border; a sloppily drawn oval-headed fellow looks out quizzically from in front of a wall and a little box of a house capped with an aerial. The rather casual shabbiness of "OK" is a shameless bit of pandering to the idea of Generation X; evidently we are so fed up with the kaleidescopic self-promotion and colorful hype of Pepsi and Coke that we are helplessly susceptible...
...then, just as suddenly as this bubbly abberation landed in Cambridge, the spell was broken. "OK" was promoted by a prime-time television commercial blitz. Is this low key? Would Douglas Coupland approve? Doesn't this undercut the whole idea of Generation X Cola...
With our system, which makes an example out of criminals, we have created a model society. Without any significant crime on our streets, we have pursued an economic miracle. Singaporean industry thrives. American companies like Coca-Cola, Exxon and IBM all invest in Singapore because they can make money in our country...
Nevertheless, the world has been beating a path to the reforming communist country's door, and American business scouts have been like frustrated greyhounds in the traps, waiting to spring. Practically within minutes after Clinton's announcement, Pepsi-Cola was passing out free cans of Pepsi on the streets of Ho Chi Minh City. United Airlines promised to inaugurate regular flights from Los Angeles quickly. American Express signed a contract to return with its charge cards, the first to be admitted in 19 years. A regime that used to revile Uncle Sam as an imperialist aggressor was rolling...