Word: colas
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Dates: during 1990-1999
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...1970s ushered in an era of nostalgia. And what is nostalgia, he says, but "history without guilt"? During the past 25 years, history has become a growth industry. Memory has been commercialized. Ask Ralph Lauren. In the Reagan years, public history was privatized, so that it was Coca-Cola, not the U.S. government, that "brought you" the centennial of the Statue of Liberty. The 1980s, Kammen says, inculcated "a selective memory and a soothing amnesia...
...Charles declaiming the now familiar slogan. By last spring, creative director Tony DeGregorio and his staff had settled on a new theme for Diet Coke: "There's just one." What they needed was advertising to go with it. By summer, Lintas got the go-ahead from client Coca-Cola for a spot featuring Elton John performing before an audience sprinkled with the actual images of famous Golden Age movie stars, courtesy of the latest in special effects...
Will consumers swallow a clear cola? Pepsi thinks they might and is considering a colorless version of its regular cola. Colas are dark only because bottlers have traditionally added caramel coloring. But Pepsi suspects that the dark brown hue may be too heavy for baby boomers, many of whom prefer the light and the natural. Regular colas have run into increasing competition from so-called new-age beverages, which usually have light, fruity flavors. But before Pepsi takes the plunge, the company plans to do some careful market testing. The clear beverage would not replace regular Pepsi, and it might...
Look for Giardi to go to Matt Johnson, the Ivy Offensive Player of the Week and Coca-Cola Gold Helmet Player of the Week (for being the top football player in New England) last week for his 323-yd. performance against Brown, and Robb Hirsch off of the option. Hirsch, like Johnson, has caught fire of late, as he, too, ran for more than 100 yards against Brown...
...American tradition. "What's great about this country," Andy Warhol wrote, "is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you can know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink a Coke, too. A Coke is a Coke, and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor...