Word: colas
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Dates: during 1990-1999
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...misgivings about the Greek capital's pollution and potential safety problems. Atlanta promised smoother sailing, to say nothing of the likelihood of the kind of neat profit from commercial sponsorship perfected at the 1984 Games in Los Angeles. Complained Melina Mercouri, actress and former Greek Minister of Culture: "Coca-Cola won over the Parthenon...
...time a product has been around for a century or more, it has produced mountains of nostalgia-inducing memorabilia. At Coca-Cola (age: 104), that history had been gathering dust in the company's Atlanta archives until several years ago, when Coke realized its marketing value. Last week the company opened a $15 million corporate museum called the World of Coca-Cola (admission: $2.50). The three-story building houses more than 1,000 artifacts, memorabilia and documents, ranging from 75-year-old green-glass bottles to advertising posters with tag lines like "The Ideal Brain Tonic" and "Coke...
...Tungsram, one of the world's largest light-bulb makers. GE plans to light up Europe by selling the bulbs across the Continent. In Poland, Italian automaker Fiat, in partnership with a Polish company, plans to build 1.5 million subcompacts during the next ten years. In East Germany, Coca-Cola is pouring out $140 million to turn six aging state-owned soft-drink plants into gleaming Coke bottlers...
...COCA-COLA...
...ally in a U.S. company. After four years of negotiations, PepsiCo last week began to sell its soft drinks in India. Over the next ten years, PepsiCo and its Indian partners are expected to invest $1 billion in their joint venture. As a result, Christopher Sinclair, president of Pepsi-Cola International, has urged U.S. Trade Representative Carla Hills not to impose any economic sanctions against India. Says Sinclair: "We feel that punitive actions by the U.S. would only derail things." Hills has until July 16 to make her decision...