Word: colas
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Dates: during 1990-1999
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...Coca-cola officials have often been asked about their 100-year rivalry with Pepsi-Cola, and they usually respond diplomatically, claiming to benefit from having a competitor that has seemingly fought them to a standstill for every drop of business worldwide. "If Pepsi didn't exist, we'd have to invent it," is the generous reply...
...process. Who wouldn't want a foe like that? By the time Roger Enrico walked into the chief executive's suite at PepsiCo headquarters in Purchase, N.Y., three years ago, the company's performance had detached itself from its image as a vaunted marketing maverick that launched the cola wars in the '80s. The numbers tell all: in the U.S., Pepsi sells a single soda for every three Cokes. The troops were as confused and demoralized as Enrico had seen in his 27 years with the company--"shell-shocked," says Phil Marineau, who arrived in 1997 as president of Pepsi...
...need money. Students have plenty of it to spend: $72 billion for all kids through high school, according to the most recent figures from Consumers Union. Those twin economic pressures have led to a disturbing trend on school grounds. In the past nine months, public school exclusivity deals with cola companies have soared 300%, to a record 150. And that's just the most obvious signal that schools are open for business. Calvin Klein models pout on the covers of textbooks; homecoming may be sponsored by Dr Pepper; Taco Bell dishes up burritos at a school cafeteria near...
...businesses. "Ever since Peter Ueberroth made the Olympics into a big business event at the 1984 games in Los Angeles," says Saporito, "the games have changed into a pure money event." Although Johnson & Johnson is the first major company to pull out and sponsors such as Coca-Cola have remained on board, no new corporations have signed on as Olympic backers since the scandal broke. Now some observers believe that the rumbling set off by the Johnson & Johnson decision could turn into an avalanche if the IOC does not succeed in cleaning...
...Camping's fun; CNN's better Not far from the First Lady's desert encampment were R.V.s equipped with showers, toilets and TVs. Coca-Cola machines were also provided, courtesy of Morocco's King Hassan...