Word: colas
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Dates: during 1990-1999
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Think Hollywood is too corporate these days? It?s just getting started. Last week publicity powerhouse PMK (which handles names like Cruise, Pfeiffer, Hanks and Damon) finally consented to marry McCann-Erickson (clients include GM, MasterCard and Coca-Cola). The New York ad giant was not so much interested in PMK?s tidy profit margin -- ?We?re just chump change to them,? says Leslee Dart, one of PMK?s three partners -- as in its vast warehouse of stars. ?Celebrity icons are brands,? says John Dooner, McCann-Erickson?s CEO, ?and there may be opportunities to work with like-minded brands...
...same relationship toward success that one imagines Ally McBeal has toward food: even a small slice of the pie leaves waves of guilt. Rappers make money without remorse. "These guys are so real, they brag about money," says Def Jam's Simmons. "They don't regret getting a Coca-Cola deal. They brag about a Coca-Cola deal...
Citing examples such as Coca-Cola's $35 million production and distribution plant in Angola and clothing company The Limited, Inc.'s plan to develop stores in Mauritius and Madagascar, Rice urged her listeners, most of whom were originally from Africa, to take their business know-how back to their communities...
...things really go better with Coke? The company and several major book publishers are betting they do. As part of a combined strategy to put more pizzazz in Diet Coke's image and more fizz in book sales, the Coca-Cola company launched an unusual cross-marketing campaign with six publishing houses Monday: Buy a 12- or 24-pack of Diet Coke or caffeine-free Diet Coke and get an excerpt from one of six new books inside...
...extravaganza, expected to cost $1.5 billion, will be the most expensive Winter Games ever. Sponsors and broadcasters are expected to shoulder $1.1 billion of the cost, but Games promoters still have to raise $250 million from corporations. So far, none of the sponsors--among them Coca-Cola, IBM and SPORTS ILLUSTRATED (a Time Inc. magazine)--have indicated they will pull out, but the prospect worries local politicians. "If the Games don't break even," says Salt Lake councilwoman Deeda Seed, "we'll be handed a tax bill we can't afford." Already, US West has pointedly asked the Salt Lake...