Word: colas
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Dates: during 1990-1999
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...Number of servings of Coca-Cola sold...
Even in a company that venerates carbonated sugar water, Douglas Ivester stood out for his missionary zeal to spread Coca-Cola around the world. An accountant by training, with an eight-day-a-week work ethic, Ivester predicted a decade ago that he would be chairman and CEO of Coke by Nov. 1, 1998. He beat that brash forecast by a year when Roberto Goizueta, his charismatic mentor and predecessor, died suddenly of lung cancer in October...
...barely two years as CEO, Ivester appears to have done what no mere soft-drink rival could have hoped to accomplish--dimmed the luster of one of the world's brightest brands. It wasn't just Coca-Cola's seven-quarter-long profit slide. When dozens of Belgian schoolchildren fell sick after drinking Coke products last June, Ivester maintained what looked like an arrogant silence for more than a week before traveling to Belgium to apologize. (The incident resulted in a 65 million-can recall.) Nor did he burnish his company's image by failing to promote Carl Ware, senior...
...beverage business or his native Georgia, Daft is a jovial former math teacher with a wry sense of humor, a diverse range of interests and a creative streak. He pushed to develop Coke's biggest seller in Japan, for instance, and likes to joke that it is not a cola but a syrupy drink called Georgia Coffee...
...question of funding went to Dartmouth's trustees, who decided to add the money Dartmouth receives from a contract with Coca Cola to the student life pool, in addition to raising the activity...