Word: colas
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Dates: during 2000-2009
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...handle manufacturing, distribution and, sometimes, financing. To launch the Ila Dusk, for example, Zag teamed with Locca Tech, a U.K. security-products company. In some cases, agencies work with clients to create new products, eschewing fees in exchange for a piece of the action. London agency Erasmus and Coca-Cola jointly developed an energy drink called Relentless that is being rolled out globally. "It's all about shared risks, shared rewards, shared ownership," says Graeme Dignan, Erasmus co-founder. (See business bucking the recession...
...AAFP last week, HSPH Professor of Epidemiology and Nutrition Walter C. Willett offered the Academy use of the School of Public Health’s “Nutrition Source” Web site, encouraging them to link to HSPH’s content rather than using the Coca-Cola funds...
AAFP’s partnership with Coca-Cola has generated significant criticism. Many physicians and nutritionists have publicly demanded that the AAFP return the grant, and some members have resigned from the organization in protest...
...Coca-Cola Company could not be reached for comment. physicians and nutritionists have publicly demanded that the AAFP return the grant, and some members have resigned from the organization in protest...
...Coca-Cola Company could not be reached for comment...