Word: colas
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Dates: during 2000-2009
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...upsets have been accompanied by periodic allegations of corruption. When Atlanta earned the 1996 Games, many thought it was through the intervention of Atlanta-based Coca-Cola, one of the largest Olympic sponsors. Such conspiracy theories generally don't progress beyond whispers, but the 2002 Winter Olympics were an exception. Ten members of the IOC were thrown out after taking gifts from the Salt Lake Bid Committee prior to the vote, which Salt Lake City went on to win. The U.S. Department of Justice brought charges of bribery and fraud against two members of the committee, though charges against both...
...world around us on both a micro and macro scale. This desire to explore the relationship between objects and ourselves is reflected again in the piece “120 Days.” After reading an article by a market analyst that partially attributed the success of Coca-Cola to the way its original glass bottles mimicked the shape of a woman’s body, Ortega set out to explore the various forms a uniform glass bottle can take. Working from the initial idea of the bottle representing sexuality, Ortega plays with variations of embracing bottles, personifying...
Coke returned in 1993, after India's liberalization, buying a competitor's bottling network and local soft-drink brands like Thums Up cola and Limca lemon drink. Over the next decade, Coke invested more than $1 billion, turning a profit in India for the first time...
...study from an NGO called the Center for Science and Environment (CSE)--a group focused on environmental-sustainability issues--which alleged that samples of the companies' drinks tested high for pesticide residue. Both firms' sales and reputations were hit hard. In a rare moment of solidarity, Pepsi and Coca-Cola held a joint press conference attacking the NGO. The claims were raised again in 2006, and annual sales of carbonated drinks shrank. An expert panel appointed by the Ministry of Health and Family Welfare later found problems with CSE's testing...
Another key--and another classic from the Coke playbook--has been keeping things cold. In India and China, tradition and a shortage of refrigeration mean that Coca-Cola is often drunk warm. In parts of China where cold drinks are traditionally considered unhealthy, it is even boiled and served with lemon or ginger. So coaxing consumers to drink cold Cokes--the company says 3C is ideal--was part of the estimated $400 million that was spent on sponsoring last year's Beijing Olympics and related advertising. As sales rebounded in India, bottlers added new technology, including superinsulated retail refrigerators...